Good Mud
Looking for a great cup of coffee in New York? Try Mud Coffee. It also happens to be where the Beastie Boys recorded their first album, Polly Wog Stew. That's clearly a distinguishing mark.Now it's time to just grab a coffee at Mud Coffee. It boosts your good mood immediately.
GOOD MUD
By Lucas Compan, guest storytelling
Mud Coffee at 307 East 9th Street, East Village, New York
Mud Coffee is a New York City-based coffee company that started by selling its own blend out of a converted van known as the Mudtruck in 2000. On weekdays, it frequents the intersection of Astor Place, Lafayette Street, Fourth Avenue, and Cooper Square in the East Village.
Mud Coffee is an "anti-establishment" coffee company and can be described as a shot across the bow to Starbucks, a store containing which is 500 feet (150 m) from the Mud Coffee stand.
The company, started in 2001 by husband and wife team Greg Northrop and Nina Barott, is known for their coffee as well as their locally oriented approach to business. This grassroots approach to conducting sustainable business while remaining faithful to the eclectic nature of the neighborhood has earned Mud the title of official coffee of famous satirical newspaper The Onion and the endorsement of cultural jammer leader Reverend Billy, in addition to popularity within the neighborhood.
According to Barott, a former advertising professional, and Northrop, a rock musician, the company name was chosen because Greg's Italian grandmother called her coffee mud.
In addition to operating the original Astor Place truck, they also have another truck parked at Sheridan Square in the West Village.
They also run a cafe called Mudspot at East 9th Street and Second Avenue, and a coffee and espresso bar located inside the flagship store of bath/body company Kiehl's.
Mud Coffee: 307 East 9th Street, East Village, New York, 10003