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New York is a vibrant city. You probably have heard, it never sleeps. And as Frank said again and again: "If you can make it here you can make it anywhere."

It's a concrete jungle where dreams are made. More than 8.5 million people from all over the world call the Big Apple home, and another 60 million or so visit it every year.

That happens for a good reason: no matter what you love or which are your interests – art, food, architecture, photography, shopping, sightseeing, theater, music, romance, adventure, exploration – New York is the place where you can find it all and much more.

It's a new surprise on every corner, every day. It's a dream in every heart. Just have your eyes and sensibility open. In New York you can learn a new thing every single day. In New York you can make your dream come true. So, why not give it a try?

Heart and Soul of New York City

French streetball documentarist Kevin Couliau (Asphalt Chronicles), who spent the summer of 2009 in the five boroughs hunting down supreme blacktop action, was a natural choice to capture the raw essence of NYC and its rich streetball culture.

A VISUAL LOVE LETTER TO NEW YORK CITY'S BASKETBALL

Yes, it's about time. Rain, sleet and snow have made way for the sun, long evenings and fresh sneakers. Early may, when Europe's hardwood champions have been crowned and the NBA playoffs shift into full gear, marks the inofficial start of the real basketball season: the streetball season! That's when reputations are made, nicknames are born and every ballplayer naturally gravitates towards that "thump", "thump" sound of his or her home court. Playground basketball is where it all started. Playground basketball is where talent is honed and friendships are made. It's where neighborhoods gather and where skills and sweat are a currency. That's especially true for the mecca of basketball, New York City. Nowhere else do streetball tournaments, players and games attract a quasi-religious following. Dollars, pride and bragging rights are on the line. Believe the hype!

The idea for a visual love letter to NY basketball was born when Red Cafe's unreleased track "Heart & Soul" established itself as an instant office-favorite at K1X headquarters in Munich (Germany) last spring. Niels Jager (K1X Go-To Guy):

The tune was on replay 24/7. And one day it hit us: let’s build a statue for NYC streetball!
— Niels Jager, from K1X in Munich (Germany)

Red Cafe's ode to the city that never sleeps is a Pete Rock production that boasts all the makings of a hip hop classic. K1X, who has been active in the outfitting of several high profile NYC streetball tournaments for several years, was all the more surprised to find out that this beast of a tune was not yet a prime focus of Red Cafe's record label. Shake Down quickly agreed to let K1X shoot a poetic clip for the song, whose lyrics are a glowing personification of K1X's appreciation for street basketball: The Heart & Soul of New York City.

French streetball documentarist Kevin Couliau (Asphalt Chronicles), who spent the summer of 2009 in the five boroughs hunting down supreme blacktop action, was a natural choice to capture the raw essence of NYC and its rich streetball culture.


Interact with the New York City basketball history

As was the Canon 5D Mark II as Couliau's weapon of choice. Art director / director / producer Thibaut de Longeville (director of the acclaimed "Just For Kicks" sneaker culture documentary) and motion graphic designer Vincent Dumond of 360 Creative in Paris added their visual expertise to the project and took care of elegant motion graphics and bona fide post production.


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